Connotations of an advert


CocaCola Taste The Feeling Advert:

Visual breakdown: 

Setting - The advertisement is set on a sunny, sandy beach with a soft focus, ocean background suggesting this is on a warm day.

Image Elements - The central focus of the image is a large, red tilted Coca Cola can resting in the sand. Hand drawn sketchy black doodles are overlaid on the scene: a camera flash on the left and arms wrapped around the cans, making it seem as if the can was posing for a photograph.

Posture - The can is tilted, giving it a dynamic and playful stance rather then a rigid stance presentation.

Costume - The product features its iconic classic red and white style brand labelling on the can with one of it’s primary slogans ‘Original Taste’ clearly on the side.

Colours - The main colour is a vibrant red contrasted with the golden sand, light blue sky and ocean and black sketch lines.


The Message and Mood:

The message - The core message aligns with the tagline Taste the Feeling. It promotes Coca Cola not just as a beverage but as an essential part of fun, memorable summer experiences. 

The Mood - The overall mood is playful, carefree, energetic and carefree. It evokes feelings of warmth, relaxation, and youthful fun.


How colours reinforce the message and mood:

  • Red (The Can): As a high-energy color, the signature Coca-Cola red creates excitement, passion, and appetite stimulation. It boldly stands out against the neutral background to draw immediate attention.
  • Gold and Light Blue (The Beach & Sky): The warm sand tones and cool ocean blues evoke a relaxing summer atmosphere. They reinforce the "cool refreshment" aspect of the drink on a hot day
  • Black The casual black sketch lines add a creative, youthful, and informal touch, keeping the mood lighthearted rather than corporate.

    •  

    Comments

    Post a Comment

    Popular posts from this blog

    10 questions

      1) Which part of Media are you looking forward to the most? the computer media part where we make and edit videos and make blog posts 2) What knowledge and skills do you hope to learn in Media? i hope to gain filmmaking skills 3) What grade are you realistically hoping to achieve in Media? grade 9 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)  phone 5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  4 hours it's about right because it's in my opinion in the safe range 6) What was the last TV programme or film you watched? ted 2 7) What device or subscription do you use to listen to music? iphone airpods 4's and apple music 8) Do you play videogames? If so, what do you play games on and what is your favourite game? i play all games but my favourite so far is grand theft auto v 9) Are you on social media? If so, what social media...
    Read more

    Movie Poster analysis

    Image
     Poster chosen: Avengers Endgame Movie poster Language: We know it’s a film poster as it relies on visual codes, it contains a Credit Block which is at the very bottom in a condensed font. This represent its legitimacy, listing, production companies legal disclaimers and credits to the crew. It has a release date which shows in April 26th as a call to ‘action’ for the audience. The characters are laid out in a way which shows the narrative importance of each character with the largest characters occupying more of the poster, for  example Tony Stark (Iron Man) at the top and Captain America in the very front. The main actors are listed upon the top edge which can be used as marketing hook. Industries: The text defines and identifies Marvel Studios as the production company with its distribution handled by Walt Disney Motion Pictures. Shows the film was directed by a filmmaking duo Anthony and Joe Russo better known as the Russo Brothers. Audience: It’s target market is towards ...
    Read more