Connotations of an advert
CocaCola Taste The Feeling Advert: Visual breakdown: Setting - The advertisement is set on a sunny, sandy beach with a soft focus, ocean background suggesting this is on a warm day. Image Elements - The central focus of the image is a large, red tilted Coca Cola can resting in the sand. Hand drawn sketchy black doodles are overlaid on the scene: a camera flash on the left and arms wrapped around the cans, making it seem as if the can was posing for a photograph. Posture - The can is tilted, giving it a dynamic and playful stance rather then a rigid stance presentation. Costume - The product features its iconic classic red and white style brand labelling on the can with one of it’s primary slogans ‘Original Taste’ clearly on the side. Colours - The main colour is a vibrant red contrasted with the golden sand, light blue sky and ocean and black sketch lines. The Message and Mood: The message - The core message aligns with the tagline Taste the Feeling. It promotes Coca Cola not just...